Picture a small town, any small town. Kids grabbing a scoop at the ice cream shop. A young couple browsing for renovation supplies and ideas at the hardware store. Families coming out of the movie theater or picking up something for dinner at the farmer's market. All these places and activities make a town what it is. And it's the local business owners are who give and the town its personality and charm.Hi, I’m Ellen Matis, and this is Focus on Local. I've always loved small towns. In my business, Hello Social Co., I use social media to help small towns and their local businesses grow.On this podcast, I'll share with you the stories of small-town business owners. We’ll also take a look at how they use social media to take their business to the next level.