Focus on Local

Shifting from online to brick and mortar with By a Thread Boutique

January 11, 2021 Ellen Matis Season 1 Episode 1
Focus on Local
Shifting from online to brick and mortar with By a Thread Boutique
Show Notes

In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello Social Co., chats with Emily Boone. Emily has operated her retail boutique, By a Thread, online for a few years — but recently opened a brick and mortar shop out of a love and longing to be a part of a community.

Emily will share more about how she scaled her online business using social media, how she made the shift to brick and mortar in the height of a global pandemic, and more. 

Each episode, businesses also pose Ellen and "Ask Me Anything" question — their opportunity to pick Ellen's brain and talk more about social media marketing.