Focus on Local

Leveraging existing customers as micro-influencers with Marie Lane Bakery

April 16, 2021 Ellen Matis Season 1 Episode 6
Focus on Local
Leveraging existing customers as micro-influencers with Marie Lane Bakery
Show Notes

In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello Social Co., chats with Mya Swires of Marie Lane Bakery based in Central Pennsylvania. — The bakery is a gourmet keto bakery owned and managed by her sister, Leah.

In this episode, Mya talks about how being diagnosed with an autoimmune disorder led the duo to adjusting long-time family recipes into a product that she and her sister could still enjoy. Now, Marie Lane Bakery sells products within five stores in their local region; and also ships products nationwide. 

Each episode, businesses pose Ellen and "Ask Me Anything" question — their opportunity to pick Ellen's brain and talk more about social media marketing. During this episode, we talk about encouraging customers to organically become brand ambassadors through social media and giving them the tools they need to do so right away.