Focus on Local

Using events as marketing leverage for service-based businesses with Backcountry Spine & Sport

May 24, 2021 Ellen Matis Season 1 Episode 8
Focus on Local
Using events as marketing leverage for service-based businesses with Backcountry Spine & Sport
Show Notes

In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello Social Co., chats with Morgan Huey, owner of Backcountry Spine & Sport, offering award-winning chiropractic care in the heart of Happy Valley, Pennsylvania.

Morgan talks about how her approach to chiropractic care differs from others, how she uses local and regional events to leverage her services, and what unique tactics she's using to reach her audience on social media. 

Each episode, businesses pose Ellen and “Ask Me Anything” question — their opportunity to pick Ellen’s brain and talk more about social media marketing. During this episode, we talk about Tik Tok, and whether or not it's a good fit for her business. We also share some common mistakes when it comes to researching and utilizing hashtags for social media content.